I want to recommend craft beer! I want you to know its deliciousness! While it might be a bit pricier than regular beer, craft beer is worth every penny! As a genuine "craft beer lover," I want to introduce you to an excellent craft beer.
This time, it's FLYING IPA from Echigo Beer, the first brewery in Japan to produce craft beer. Known for its impactful can design and equally impactful flavor, this India Pale Ale has a loyal fan base.
Based in Niigata City, Niigata Prefecture, Echigo Beer was the first brewery in Japan to produce craft beer after the revision of the Liquor Tax Law in 1994. They have since released many popular beers.
The Symbol of Echigo Beer: A Goat Illustration
Seiichiro Uehara was inspired by the beer culture he encountered in her hometown, which led him to start brewing craft beer after returning to Japan. It's a story that feels almost like a movie and adds a touch of romance to the brand. Knowing the backstory behind the production adds to the charm of craft beer. Even the design and illustrations on the cans carry the creators' sentiments, deepening the overall experience.
Extremely Bitter, That's why it's delicious!
FLYING IPA has an alcohol content of 5.5%, and its style is an American IPA, characterized by its vibrant aroma.
The hallmark of an IPA (India Pale Ale) is its bitterness. FLYING IPA has an IBU (International Bitterness Units) of 55. Considering that the IBU of regular lager beer is around 20, you can imagine the level of bitterness.
Double the Hops for Double the Flavor!
Hops, along with malt and water, are a primary ingredient in beer. The type, quantity, and timing of hop addition significantly influence the beer's flavor. Hops mainly contribute to bitterness and aroma, and FLYING IPA uses about twice the usual amount of hops.
Upon taking a sip, it feels like a dragon is rushing through your throat—perhaps a bit of an exaggeration, but the crisp bitterness stands out amidst the refreshing aroma. This quintessential IPA flavor has captivated many craft beer lovers, and it's easy to see why. It's a highly satisfying brew.
From Limited Edition to Standard Product
Originally released as a limited edition in 2016, FLYING IPA became so popular that it became a regular product the following year. It has since become one of Echigo Beer's flagship products. You might also enjoy comparing it to the limited edition "RED DRAGON IPA," which features a dragon illustration and has been available since December 2023.
While it pairs well with spicy dishes like curry and Chinese cuisine, "Echigo's Dragon" is best savored on its own. It’s a beer to be enjoyed slowly, appreciating every sip.
