Craft beer, which pursues a unique taste, has become more common not only in liquor stores but also in the beer sections of supermarkets and convenience stores.
However, awareness is still relatively low. For those accustomed to traditional beers, picking up that first bottle of craft beer might feel like a daunting task. In this article, a true "craft beer lover"—who always keeps craft beer stocked in the fridge and runs a bar serving draft craft beer with their spouse—explains what craft beer is all about.
What Is Craft Beer? | A Handcrafted Beer That Isn’t Mass-Produced
While there are various definitions of craft beer, such as "brewed in small batches" or "not mass-produced," the most noticeable difference to the drinker is the "strong dedication" behind it.
The "craft" in craft beer refers to "craftsmanship." Just as artisans create handcrafted goods with care, craft beer is made with a strong commitment to quality.
More Than Just Taste: The Unique Flavors of Craft Beer
Craft beer stands out not only in taste but also in packaging design and brewing methods, with each brewery showcasing its distinct personality. Delving even deeper, aspects like aroma, color, and foam are often entirely different from the beers you’ve had before. These are the features and charms that define craft beer.
Drinking, Choosing, Discovering, and Exploring—Craft Beer Is a Can of Excitement
Beyond the simple joy of drinking, craft beer offers the pleasure of choosing from a wide variety, the thrill of discovering new products, and the excitement of exploring unknown flavors. Occasionally, you might find one that doesn’t suit your taste, but even that can be part of the fun—enjoying the experience of a "failed attempt."
Once you’ve embraced the excitement that craft beer brings into your life, you’ll wonder why you ever settled for opening cans out of habit.
It May Be "Just Beer," but It’s Beer That Can Transform How You Drink.
As major breweries begin to enter the craft beer market, now is the time to try craft beer and enhance your alcohol experience even further!
